Personal, not abstract
Every donation is tied to an identifiable, mapped location — closing the distance between donor and outcome.
First live solution
Me.You.Us — proof of the routing thesis, at the level of a single donor.
A technology-enabled conservation giving platform, built for organisations managing protected areas, with a mission to make conservation funding more transparent, accessible, and measurable.
Visit meyouus.orgThe problem it solves
Conservation reserves do essential work — anti-poaching operations, ecosystem monitoring, community engagement — with chronically limited resources.
At the same time, millions of ordinary people care about conservation and want to contribute. But large-scale conservation fundraising has historically been the preserve of institutional donors and corporate ESG programmes. Individual giving existed, but it was anonymous: a donation into a general fund, with no tangible connection between the donor and the land being protected.
That anonymity is itself a routing failure — millions of small individual contributions, disconnected from need, because no mechanism existed to tie a donor to a specific, verifiable outcome.
Ownership & fee structure
70% to the partner. 30% keeps the routing running.
Me.You.Us is developed and owned by Capital Flow for Good (Pty) Ltd. We operate the platform, execute campaigns, manage the technology and hold the partner and donor relationships. From every donation, 70% (a contractual minimum) flows to the conservation partner. The remaining 30% funds the technology, marketing and operations that make the platform and our wider work possible.
Verifiable & auditable
The 70% allocation is contractual; processing fees are disclosed rather than folded invisibly into a take.
An ongoing relationship
Donors continue to receive field updates from the reserve they've supported — sustaining engagement beyond the point of donation.
What's next
One cause today. A cross-cause platform in time.
Me.You.Us operates today in conservation. It is not yet a cross-cause platform covering education, refugee support or land access — it is the proof of concept for how Capital Flow for Good's broader mission gets operationalised.